Racial Segregation And Discrimination Of African Americans

For nation-based racism, Sociologist see race as a socially constructed concept that bares no sustentation in setting us apart. Whereas using the concept ethnicity to identify individuals by their shared cultured trait and not by physical characteristic. However, most people utilized race and ethnicity to stratify individuals. Most immigrants, especially those from developing countries are massively discriminated solely based on physical composition that often on the contrary to the White Anglo American physical composition. Although great strides have been made to enact laws that contest racial discrimination, there has been little progress for the discriminating factor immigrant. Events like the 1960 s which focused to end the racial segregation and discrimination of African Americans and enacted a legal precedence affirming legal protection of the each and every citizen regardless of color. While racial discrimination continues to divide us it has cleverly developed a new direc tion —the immigrant, the illegal, the alien and the countless monikers used to that unjustly degrade the individual who by no fault of his/her doing does not have the proper documentation and for that reason we rather used the word undocumented, as is reflects accurately the situation at hand. But one of the advantages of living in a metropolitan city, such as Los Angeles, I have been able to have conversations with individuals whom are immigrants themselves or they are first or secondShow MoreRelatedThe Downfall Of The Black Experience1559 Words   |  7 PagesMany Americans point to the suffering of the African American experience from the internal problems in African Americans communities; however, they neglect the external social constraints that African Americans have faces in America. African Americans have suffered oppression through social institution through factors such as Segregation, Racial Crimination, and Mass incarnation. The constraint of segregation was a w ay of social, political, and economical control over African Americans. African AmericansRead MoreThe Civil Disobedience Of African Americans1369 Words   |  6 PagesThe history of African-Americans has come a long way through the years. They were first imported as slaves as property to do hard labor for their owners. With no freedom, they were forced to obey orders until a revolution appeared. It took a civil war to finally free blacks and to give them the right to be citizens of the country. It was then that the chains of slavery were finally broken, but the chain of discrimination still existed. Under racial segregation, colored people were not allowed toRead MoreBrown V. Board Of Education Of Kansas1160 Words   |  5 PagesEducation of Kansas. This case was about segregation of public schools but before this was to be found unconstitutional, the school system in Kansas and all over the United States had segregated schools. For example, Topeka Kansas had 18 neighborhood schoo ls for white children, but only 4 schools for African American children. (Brown v. Board of Education) Many people believe that the problem is no longer existent; however, many present day African American students still attend schools that are segregatedRead MoreAnalysis Of Martin Luther King Jr Speech968 Words   |  4 Pagespeaceful demonstration. However, he was arrested and put in a Birmingham City Jail because he tried to stand up for his fellow African Americans. While in jail he wrote an essay where he talked about injustice, morals, rights, just laws and unjust laws. He had seen segregation, injustice, and racial discrimination. Even after the ruling of the Supreme Court in 1954 outlawing segregation in schools there was a lack of unwillingness to abide and desegregate. As part of this assignment I also read a transcriptRead MoreHousing Segregation and Minority Groups in the United States840 Words   |  4 PagesHousing segregation is as the taken for granted to any feature of urban life in the United States (Squires, Friedman, Siadat, 2001). It is the application of denying minority groups, especially African Americans, equal access to housing through misinterpretation, which denies people of color finance services and opportunities to afford decent housing. Caucasians usually live in areas that are mostly white communities. However, African Americans are most likely lives in areas that are raciallyRead MoreRacial Discrimination : The Black Community1352 Words   |  6 PagesRacial discrimination is demonstrated in many different ways in every part and corner of each country. Some ask, what is racial discrimination and how does it affect early and today’s society? Racial discrimination occurs when a person is treated unfairly and differ ently than others because of their skin tone, ethnicity, and nationality. It’s been an issue for more than a hundred years. Being against people that were a different skin tone led to segregation and slavery in the early times. SlaveryRead MoreSegregation And Effects On African American Communities1523 Words   |  7 PagesAndrew Garcia Dr. Markel 23rd July 2015 Phil 483 Segregation and Effects on African-American Communities I suppose the majority of society would have the illusion that segregation in the United States died with the Civil Rights Act in 1964 and Brown v Board of Education of Topeka in 1954. What most fail to realize is the profound, and devastating effect segregation continues to have on minorities, particularly the African American communities. Throughout the relative young history of the UnitedRead MoreThe Emergence Of The Urban Ghettos1347 Words   |  6 PagesPrior to 1900, African Americans were dispersed throughout white neighborhoods. Even as servants and laborers in southern cities, African Americans lived side by side with their employers. Even those living in northern cities were more likely to share neighborhoods with whites rather than in racially segregated communities. Although discrimination persisted following the American Civil War, African Americans living in the North regularly interacted with whites in a common social world, shared culturalRead MoreAnalysis Of The D ocumentary Eyes On The American Civil Rights Movement 783 Words   |  4 Pagesa PBS documentary film series that eye lights the American Civil Rights Movement. The documentary series also depicts the struggle to end racial discrimination and segregation and how small acts of courage began the Civil Rights Movement. I was able to watch three one-hour series, Awakening (1954-1956), Fighting Back (1957 – 1962) and Ain’t Scared of your Jails (1960 – 1961). These series are poignant and takes us through the days of segregation and inequality and the grassroots protests to SupremeRead More21st Century Segregation: Are We Still Divided by Race?1642 Words   |  7 Pages21st Century Segregation: Are We Still Divided by Race? Racial segregation was a concept that began in early history and is still prevalent in some societies today. It is often seen as a destructive forceful tactic of separating individuals based on their racial background. However, many new immigrants voluntarily choose to live in a segregated society. Segregation can be easily seen in certain communities where there is a concentration containing a particular racial group. The area where one

Major Research Areas of Bioinformatics Free Essays

Major Research Areas of Bioinformatics Engineering is a diverse discipline, which includes several different fields and different branches. One important branch of engineering is biomedical engineering that consists of the study and design of new technologies related to biology and medicine. The field of biomedical engineering is further divided into additional areas, one being bioinformatics. We will write a custom essay sample on Major Research Areas of Bioinformatics or any similar topic only for you Order Now Bioinformatics is a special part of biomedical engineering that focuses mainly on the development and enhancement of approaches for the purpose of storing, retrieval, organization and analysis of different forms of biological data. The field includes the development of different software tools that provide biological knowledge and advancements. One major part of bioinformatics is research and thus we would discuss some of the major research areas of bioinformatics. Sequence analysis is a new and one of the most important research areas of bioinformatics. It is nothing but the study of the DNA and genome sequences of different organisms. The study of such sequences help in the comparison of genes and thus leads to the development of new approaches and new technologies for the development and use of genome sequences for different purposes and for the development of new species. These studies can even be used for the identification of causes and treatment options for genetic disorders. Evolutionary biology is another major research area that makes use of bioinformatics for further developments. Biology is no longer limited to theories and theoretical models and studies. Bioinformatics is used in different ways for calculating different aspects of biology, whether it is DNA sequencing or some other numbering. The research in computational evolutionary biology helps in examining the information related to different species and organisms that can be further used for the enhancement of the field into future developments. The study of protein expression is also a major research area for bioinformatics. The working of the human body or any other organism on earth is highly dependent on the way the proteins in their bodies work and function. Thus, an analysis of proteins present in the bodies of different organisms helps in better statistical and theoretical analysis. Cancer mutations are difficult to analyze and study but not for bioinformatics. The examination of the cancer mutations is one of the major research areas of bioinformatics and thus can slowly and steadily helps in the treatment of he currently incurable disease of cancer. This research area includes several things, starting from the study of tumor lesions to the mutants that can help in curing the disease. The research areas of bioinformatics are vast and include several different areas and fields. Comparative genomics, network and systems biology and high-throughput image analysis are some of the other research areas and these areas would continue to multiply in number with time. Reference link: http://classof1. com/h omework-help/engineering-homework-help How to cite Major Research Areas of Bioinformatics, Essays

Develop A Bounce Fitness Corporate Marketing Plan - Case Study

Question: Describe about the Bounce Fitness Corporate Marketing Plan? Answer: Campaign Objective Advertisers purpose and objective from the campaign: The purpose of the advertiser from the campaign is to serve the community with quality, distinctive, comprehensive and unique health service and programs (Bounce Fitness. unknown). These types of program will improve the quality of life of the participants through health and fitness service by utilising health practices and art equipments. In addition to that this health program will reflect financial viable and membership needs for all the stakeholders connected with the association. Are You Daunted by the Thought of due Case Study ? Avail Our Services and Receive Case study Help from experts. The objective of the advertising campaign is to position Bounce Fitness as the most efficient physical service provider in terms of health assessment, wellness examination and fitness centre in Sydney, Brisbane and Melbourne CBD areas. Campaign objectives in measurable terms: The campaign objectives associated with Bounce Fitness are generating a 10% increase in their sales volume, increase their market penetration at every quarter and continue the image of Bounce Fitness as the long-term wellness provider to the people in Sydney, Brisbane and Melbourne areas. The advertisement campaign seeks to accomplish lower cost per unit of service delivery, decrease its custom acquisition cost and holding the percentage of sales at a steady rate. Communication through the advertising campaign will ensure changing attitude of the people, increasing knowledge about the product and service offering by the fitness brand and reinforce positive disposition towards the brand (Dossa and Peter, 2002). Ensure market objective are feasible, given time constraint, budget, product and market factors: As previously mentioned the market objective of Bounce Fitnesss advertising campaign is to generating sales growth by 10% yearly, increase market penetration and image the fitness brand as the long-term wellness service provider. These objectives are quite feasible in terms of time, budget, product and market factors allocated to the program of Bounce Fitness. As stated in the marketing plan program of Bounce Fitness, the overall advertising campaign will take around 1 year to complete and it costs around $14,000 (Russmann, 2014). Presently the financial condition of the fitness brand is stable enough to bear this much amount for advertisement purpose. Market factors include the ratio of male-female, income of the people and targeted customers. The market trend for the last five years indicates that the interest of the people towards maintain healthy life has been continually increased, especially from the corporate employee segment. So, it can be expected that Bounce Fitness is on t he track to achieve its market objectives. Campaign objectives factors which may affect consumer response: Factors that may effects consumer response in achieving the campaign objectives are age, culture, affluence, life style, marital status, gender, values and disability of the people. Generally, teenage people are aware to live a active and healthy life style (Van Gorp et al. 2012). So, the size of teenage people in their targeted location is one of the most important factors that provide influence to achieve the campaign objective. Further, the affluent demographic are shows great interest to have a gym membership. The participation on gym based fitness also varies according to the marital status of the people. The married people show less awareness towards fitness activities in comparison to the unmarried people. Ensure campaign objective meet the legal and ethical requirements: The campaign objectives are successfully meets the legal and ethical requirements in the marketing areas of Bounce Fitness. The objectives are fully satisfied with the anti-discrimination legislation and privacy law, which are the basic legal requirements for a fitness brand. Anti-discrimination legislation is an act to promote equal opportunity for everyone by protecting people from unfair discrimination. Bounce Fitness always promotes equal opportunities to its members. Based on the privacy law, the advertisement campaign of Bounce Fitness never asks people to reveal their personal information such as email address, telephone number etc (Coleman, 2001). Bounce Fitness has a list of ethical and legal consideration that they maintain properly to make responsible advertisement. Prepare an advertising budget Client profile, purpose statement and objectives that reflect advertiser needs: The client profile of Bounce Fitness includes corporate employees and regular clients. The CAGR of corporate employees is 35.00% and CAGR of regular clients is 15.00%. The immediate geographic targets of Bounce Fitness are located in the cities of Melbourne, Sydney and Brisbane. The total targeted population of the company is around 15,800 employees. The purpose of the advertisement campaign is to increase its client base through providing wellness programs to the customers which in turn will provide positive impact opn the companys brand image. Advertising objectives in measurable terms: The objective of the advertisement campaign seeks to generate yearly 10% increase in the sales volume of Bounce Fitness and decrease its customer acquisition cost by 4% in every two quarters. Based on the sales forecast, it can be said that Bounce Fitness will successfully achieve its sales target in the following year if the advertisement strategy works properly. Further, if the advertising campaign is well optimised, it will decrease customer acquisition cost per sharply. Competitive factors and the market situation facing the advertising brief: Before five to ten years, there was a huge incident of impending health crisis such as obesity. This was highly correlated with the unhealthy health practice in Australia especially in terms of poor food choice, preference for the fast foods and so on (Prior, 2001). However, health concern among the Australian people has changed significantly during the last few years and presently the percentage of active people has increased to 43%. More and more people are going to the gym to keep them fit and healthy. This implies huge market demand for fitness centre over the last few years. The three major competitors of Bounce Fitness are Community fitness, Forever Fit Gym and Better Bodies. These competitive firms has already captured large demographic in Australian market. Thus, the advertisement campaign of may face threats to promote wellness strategy in facilitating personalised health program and thereby enhance sales volume. Summary of the targeted audience and legal and ethical consideration: Information on the targeted audience may include lifestyle, attitude, demographics, social factors, cultural factors and existing product usage by the clients or customers. On the other hand, legal and ethical consideration in advertisement brief may include some code of practice issues by some legal authorities such as Australian Competition and Consumer Commission, Commercial Radio Australia, Advertising Federation of Australia and Free TV Australia (Wattenberg and Brians, 1999). In order to make the advertising campaign effective, all these factors needs to be included. Brief contains a budget allocation and schedule of activities to obtain client/product information: The overall advertising campaign will be implemented in two parts and each of the part with 6 months time length. For advertising campaign #1 the total allocated budget is $8,000 and for advertisement #2 allocated budgets is $6,000. In order to obtain comprehensive client and product information, first it is crucial to identify targeted audience and understand their needs and requirements relation to the healthy life and fitness activities (Brians and Wattenberg, 1996). After that, a unique massage and advertisement add needs to be specified. In final stage a media type has to be determined which acts to spread advertisement message to the targeted audience. Schedule for proposed advertising activities Campaign length and timing: The time length for overall advertisement brief will be 1 years, in which advertisement campaign #1 will continue from 1/1/200X to 30/06/200X and advertisement campaign #2 will continue from 1/7/200X to 31/12/200X. Identification of Service Provider: Fitness Australia is one of the best service providers that provide advertising service through direct email marketing and monthly eNews to promote fitness products and services to over 29,000 industry representatives (Fitness Australia. 2015). This advertisement service provider mainly provides information about market trend and research, range of services, education and valuable insights about fitness products. Fitness Australia generally charges $1000-$3000. Choice of service provider on merit and value for money and requirements: A contract needs to be defined with the advertisement service provider under which the service will be purchased. It is essential to ensure value for money considering the service quality against the cost (Maciej et al. 2010). The choice of the service provider must be based on the ethical and legal requirements. The advertisement campaign should be based on the provision of equality, i.e. does not allows any kind of unlawful behaviour in the business or involvement in unethical situation. Time allowed in the schedule to meet creative, media and advertising objectives: As mentioned previously, the time overall time allocated to achieve advertising objective is 1 year. The 1 year advertisement plan is not sufficient enough to meet all the objectives (Liu, 2009). The 1 year advertisement plan may be effective enough to generate 10% increase in sales yearly as the previous market trend of Bounce Fitness shows that they already have reached 11% increase in yearly sales volume. However, the objective related to market penetration cannot be gained through 1 year advertisement campaign as the fitness brand huge problem to develop large client base. Milestone for monitoring progress: Milestones for monitoring progress are important to ensure campaign effectiveness. Range of milestone for the advertisement campaign will include media advertising, web marketing, and direct marketing. Advertisement in commercial channels reaches million of customers in a short time. It will cost around $5000 (Auger, 2011). On the other hand, web marketing campaign also can be used to ensure effectiveness of the advertisement campaign. Web marketing is an essential to minimise customer acquisition cost. Advertisement through web marketing will cost around $7000. References Auger, N. 2011. 'Children And Youth Perceive Smoking Messages In An Unbranded Advertisement From A NIKE Marketing Campaign: A Cluster Randomised Controlled Trial'.BMC Pediatrics11(1). pg. 26-30. Bounce Fitness. Unknown). Bounce Fitness Corporate Marketing Plan. Report published by Bounce Fitness. Brians, C. L., and Wattenberg, M. P. 1996. Campaign issue knowledge and salience: Comparing reception from TV commercials, TV news, and newspapers. American Journal of Political Science. 40, pg.172-93. Coleman, J. J. 2001. The distribution of campaign spending benefits across groups. Journal of Politics, 6(3). pg. 916-34. Dossa, K. B., and Peter, W. 2002. 'Assessing The Use Of Internet Surveys In The Context Of Advertisement Tracking Studies: A Case Study Of Tourism Yukon's Winter Promotion Campaign'.Journal of Travel Tourism Marketing11(2). pg.39-62. Fitness Australia. 2015. Advertise with Us. [online] Available at: https://fitness.org.au/page.php?id=79 [Accessed: 10 March 2015] Liu, W. (2009). 'Online Advertisement Campaign Optimisation'.IJSOI4.1(3). pg. 43-50. Maciej, K., Maciej K. and Mirosawa L. 2010. 'Clustering Methods Application For Customer Segmentation To Manage Advertisement Campaign'.Contemporary Economics.4(3). pg. 43-53. Prior, M. 2001. Weighted content analysis of political advertisements. Political Communication, 18(6). pg.335-345. Russmann, U. 2014. 'Negative Campaigning In Party-Controlled Communication Channels: Party Communication Strategies In Campaign Posters, Newspaper Advertisement And Press Releases During The 2008 Austrian National Election Campaign'.Journal of Political Marketing. 14(1). pg. 217-243. Van Gorp, B., Vercruysse, T.and Van den Bulck, J. 2012. 'Toward A More Nuanced Perception Of Alzheimer's Disease: Designing And Testing A Campaign Advertisement'.American Journal of Alzheimer's Disease and Other Dementias.27(6). pg.388-396. Wattenberg, M. P., and Brians, C. L. 1999. Negative campaign advertising: Demobilizer or mobilizer? American Political Science Review, 9(3). pg. 891-899.